Brand Partnership · 9 Months
Onde Tem
Brazilian community platform · Dublin, Ireland · 2025 — 2026
A 9-month video partnership built around two questions: how do we grow the user base, and how do we become recognised by the community we're building for.
— The Client
They didn't come with a brief.They came with a question.
Onde Tem is an app connecting Brazilians in Ireland to Brazilian businesses, events, and cultural life across the country. Big, active community — open to any Brazilian business in Ireland that registers on the platform.
When the founder approached us, the questions weren't “what kind of video should we make?” They were “how do we grow the user base, and how do we become recognised by the community we're building for?” Two different problems, requiring two different engines.
— The Work
Three engines, running every month,for nine months.
We built a content system with three layers, each with its own purpose and its own feedback loop. The output looked like videos. The work was the system underneath.
01
Branding
Three videos a month. Built to make the community recognise itself in the app.
02
Performance
Three videos a month, under 45 seconds, built for paid distribution. Halfway through the partnership, the testing surfaced something — ads promoting Brazilian events started outperforming everything else. Events became the focus of most performance content from that point on.
03
Mini-Documentaries
Four to five films across the period. Real Brazilian entrepreneurs building lives in Ireland. Not made to promote the app — made as a value exchange with the community.
— Two axes of proof
A number we can point to.A revenue line we can own.
5,776 → 12,844
App downloads · 2025 — 2026
The user base more than doubled over the partnership. +7,068 users in 9 months.
Honest caveat: video was one of several marketing channels in the mix. The clear contribution we own is the engine that ran every month, on both branding and performance, for all nine months. Not the whole curve — the part of it with a system behind it.
Events became one of Onde Tem's strongest revenue lines.
This one we can attribute directly. Performance video was the primary vehicle for that revenue line's acceleration. The testing system inside Performance is what surfaced the Events insight in the first place — neither the client nor we predicted it. The work revealed it.